This position will assist the Marketing team in overall efforts for the organization, and will be an integral part of the development and execution of marketing plans to reach targets for brand awareness and product promotion.
Bachelor’s Degree in Marketing or related field.
Minimum 3 years professional web marketing experience.
Solid computer skills including MS Office, Adobe Creative Suite, CRM and applications (Web Analytics)
Thorough understanding of marketing elements including traditional and digital marketing such as SEO/social media and market research methods.
Experience with data driven SEO analysis and optimization.
Knowledge of HTML, CSS, and web development tools desired
Well-organized and detail oriented; willing to take on additional responsibilities and challenges.
Exceptional communication and writing skills; commercial awareness partnered with a creative mind
Provide daily maintenance and content management on all web outlets.
Support marketing activities by providing expertise in various areas such as content development and optimization, advertising, etc.
Assist in analysis of market data (campaign results, conversion rates, traffic, etc.) to contribute to creation of marketing strategies.
Create, test, and maintain web pages including copy and photo content pages.
Effectively write and edit marketing emails and web content.
Monitor email and web performance; make recommendations for optimization.
Support the design, development and implementation of promotional pieces.
Drive consistent, relevant traffic and leads from social network presence.
Conduct quality assurance reviews and testing of digital channels including social media, email and web.